by Cassandra McCoy MS, ATC, LAT

Everyone loves a good origin story, right? From superheroes, world leaders, actors, and to all the influencers of old, we can always trace their history back. So, here’s a Positively Balanced Origin Story:  Why we are here today, and how we are bridging the gap in women’s health.

Positively Balanced was founded right when I graduated from undergraduate school.  I knew I wanted to create something that meant we aren’t going to be positive all the time, but we can be hopeful for better days.   I also wanted a statement that highlighted the aspect of balance in our lives that isn’t always perfectly balanced.

So Positively Balanced was born.  For 3 years it was a way for me to share my passion of health, fitness, education, class schedule and events. However, I knew Positively Balanced would be something bigger, I just didn’t know quite what it was yet.

A few events started to cause a shift in the direction of Positively Balanced.  A friend came to me in search of information on infertility, another with questions about menopause, and then another about postpartum exercise and lifestyle. Each time, I had the same answer: “I’m not sure, but let me do some research on who might know and also how I can help.”

My love for women’s health began. I enrolled in and attended courses and seminars.  I read books and did the research. I sought out medical professionals I could refer my friends to and also learn from.

As I did my deep dive into the world of women’s health, I began to notice a significant lack of knowledge, education, and resources for women.

There were some resources and some research; however, there are still huge gaps in so many areas.

Then, I found out I was going to be having a baby and it took my love for women’s health, specifically pre/postpartum health, to new heights. I began to experience first hand the lack of support, lack of resources and knowledge and the consequences of such.   It was like adding fuel to a fire.

This past year, I became so passionate, I shut my business down for 6 months in order to focus on what it was I could do to make a difference for other women.  I graduated with my master’s degree and began working as a women’s health athletic trainer specializing in pre and postpartum health, as well as rehab performance exercise. I saw all types of patients, but my focus and study took me into the women’s health realm.

I realized that women’s  health was the evolution that Positively Balanced was meant for. The work had to be done. The gap needed to be bridged.  I remember telling my good friend about a few crazy ideas I had for a women’s health website and more during one of our afternoon walks. After I babbled for a good while, she looked at me and said “Well then, why don’t you do it?!”

The Positively Balanced mission and the Women’s Health Platform was formed. I only remember posting about searching for contributors to the platform twice on social media.   Within a week, I had so much interest I knew we were destined for greatness.

Starting in January 2020, you will have over 20 founding contributors (we call ourselves HEaRd), writing to you along with a few special guests popping in here and there. We will provide you with honest, current, and relevant articles that cover a variety of dimensions of health.

Our goal is to “Bridge the Gap” in Women’s Health. The gap between generations, research and application,  The gap between the phases of life, and so much more.

Women’s health platform is starting the conversations, empowering women with knowledge and supporting you with a wonderful community!

(The dimensions of health is something we will discuss in the Founder’s Note each month, and if you are interested in learning more sign up to be placed on a preorder list of my short ebook coming out soon.)

PS: Stay tuned for more information on and WHY we are HEaRd!

Thanks for joining us on this adventure,

Cassandra McCoy MS, ATC, LAT
Founder of Positively Balanced LLC


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